The ability to draw in more audience and turn them to loyal customers is an imperative for home services businesses. Unfortunately, old-fashioned marketing techniques like newspaper advertising or billboard advertisements don’t always do the trick anymore.
By building an online presence through digital marketing, you can bring your services to the forefront and attract new customers. If you’re new to internet marketing, you can try these tools that can help you increase your visibility on search engines, bring more traffic to your site, and engage new and existing customers.
1. Search Engine Optimization (SEO)
SEO is about optimizing your pages for high-value search terms and phrases. Fully optimizing your website also boosts your chances of getting ranked by Google.
Under SEO are various tactics that aim to optimize different aspects of your site to make it easier for Google to show your site to match a specific search query.
Search engine optimization is an on-going and long-term strategy. When done consistently and correctly, your site can turn up near the top of Google’s results page.
2. Social Media
One great way to increase your visibility online is to strike conversations and to interact with potential clients in your industry and neighbourhood. Social media is the best platform for accomplishing these goals.
Nowadays, people would go to social media to get leads to home services providers in their location. Having an active social media page gives your prospect clients a sense that you’re credible and trustworthy. And when they know they can trust you, they’re more likely to contact you.
You can also take advantage of social media to get reviews from your previous customers and get referred to their circles. Moreover, if people have queries about your services, they can easily message you on social media.
3. Email Marketing
The majority of your leads will not be “warm” enough to get your services at the time they first learn about your company. And that’s okay. You can still engage potential customers through email marketing.
Urge people to sign up to receive the hottest offers from your company or the latest industry news when they log on to your site, read your blog, or visit your social media page. Make sure to provide them valuable information they can use everyday or that addresses particular concerns they may have. This can be in the form of newsletters.
4. Content Marketing
Speaking of valuable information, you can create great content like blog articles, infographics, or downloadable guides that educate your audience. Through content, you can position your home services company as an authority in your industry. And once you’ve established that reputation, people will be more inclined to trust your company.
All you need to remember when doing content marketing is to provide helpful information that can make people’s life easier, or help them make wiser decisions. For instance, if you’re a plumber, you can write articles about common plumbing emergencies and how to address them. Or if you’re an arborist, you can publish an infographic that breaks down the steps involved in tree care in the winter.
There are tons of content ideas you can explore once you put yourself in the shoes of your clients. Consider their interests and the problems they’re struggling with — then swoop in to give them useful information through your awesome content.
Search engine crawlers also love great content. Aim to post new content regularly so as to strengthen your SEO efforts.
Curious to learn more digital marketing tools that help grow your home services business? Contact HomeAnother today. We help businesses from different industries all over Canada increase their online visibility to attract more clients. Let us know how we can help you.