Search engine success is vital for businesses. This applies to home service providers. Whether you’re in the plumbing, roofing, HVAC, or landscaping business, you need to have a solid digital marketing strategy that will catapult your site to the higher rungs of the search engine results ladder.
We rounded up 5 simple and actionable tips that ensure your company gets the attention it needs and drives your target clients to your website.
1. Create a Targeted Marketing Strategy.
Your marketing should be designed to reach the exact customers you’re looking to serve. Focus your time and resources on getting the attention and loyalty of these people. Avoid exhausting your resources trying to target people that are outside your service area.
Facebook, Twitter, and LinkedIn are the top marketing channels you can explore to advertise to the right demographics. If you’d like to run ads, these platforms allow you to customize your messaging according to the persona traits of your desired market.
2. Consider the Season.
Some businesses have seasonal highs and lows. It’s important to understand when these situations happen and align your marketing plan to the demands of these seasons.
For instance, landscaping service providers are aware that demand for cleaning services is on the rise during the first few weeks of the fall. Pay attention to your customers’ purchasing decisions as well as the seasonal timing of your services.
When you put your finger on the pulse of trends, you’ll know when to spend your budget at the right time.
3. Know What Your Competitors Are Up To.
It’s also important to stay informed about what your competitors are doing to reach out to their customers. What is their plan of attack? Do they have new offers? How are they engaging their customers? Understanding the tactics of other companies lets you know the gaps in your own strategy and how you can fill them.
Be updated on the current trends in the industry. Read news, blog articles, and studies related to your niche. Discover what your customers are talking about in forums and social media groups. Gather relevant information that you think might help your audience and share them on your pages. Apply new information to your services.
4. Engage with Your Customers.
It’s not enough to build a connection with your customers; you also need to keep them engaged. Facebook, Twitter, Instagram, and Pinterest are the top social networking tools you can use to sustain engagement with your audience. You can even leverage these platforms to build customer loyalty and increase brand awareness.
5. Seek the Help of a Digital Marketing Expert.
Digital marketing tactics are always evolving. It helps to work with a professional marketer who knows the ins and outs of marketing and is adept at using various marketing tools to achieve your goals.
When you need help with creating effective digital marketing campaigns to grow your business, HomeAnother is at your service. We have an in-house team of social media marketers, web designers, SEO specialists, content writers, and graphic designers who can help you grow your brand.
Call us at (289) 426-2313 for a free quote!