Search engine optimization (SEO) is one of the least talked about topics among many owners of small businesses. Although a basic understanding of key SEO principles can benefit businesses in electrical, plumbing, and HVAC industries.
Consumers turn to Google to look up goods and services near them including the best restaurant, auto repair services, and shopping centers within their vicinity. For several homeowners, they also locate home services businesses through search engines.
Read on for a few SEO tips your home service business can take advantage of.
The Importance of SEO
When a user types “air conditioning installation” or “running toilet repair” on Google’s search bar, Google’s algorithm scours the web for results that best match that query in terms of topic and geographic relevance. Considering how search engines work, you want your company to appear on the first page of Google’s organic search results. The higher you rank on search engine results pages (SERPs), the easier your target customers can find your business when they perform a search.
SEO is especially important for small businesses because it gives them the chance to be more visible in a competitive market dominated by larger companies. Small businesses can get the opportunity to be featured high up in search results pages since search query results are determined by location, relevance to the search term, authority, and many other factors.
5 Key SEO Tips for Home Service Business Sites
1. Use Relevant Keywords
Keywords and phrases that you use in all your web content help search engines determine the relevance of your page to a particular query. For example, if you’re an HVAC service in Toronto, Ontario, your main keywords should look something like:
- Toronto HVAC
- Toronto HVAC services
- Toronto HVAC technicians
- HVAC technicians in Toronto, ON
- HVAC services in Toronto, ON
- The keywords above should appear in many pages on your website and be used often in your headers.
2. Improve Your Meta Tags
Meta tags and descriptions have texts that are displayed on Google’s SERPs. Google crawls this metadata to assess the relevance of your site to a certain search. That’s why it’s vital that your meta tags and meta titles are optimized with the right keywords.
For example, if your page is about drain repair, the meta tag for that specific page should be “Toronto Drain Repair – [Company Name]”. A broad, repetitive, or absent metadata is bad for your SEO.
3. Consider Churning out Authoritative Content Regularly
We recommend you maintain a regular and updated blog for your website to improve your SEO health. Consistent publishing of new content gives search engines like Google the idea that your website is updated and active. Make sure your blog articles are professional, informative, and relevant to your audience.
Write about frequently-asked topics in your niche to educate your site visitors and make your articles easy to understand. You can also use blogs to share news and events about your company. For a wider reach, share your articles on your social media pages. Use important keywords in your content.
4. Register Your Company to Online Directories
Your business should be visible in different places on the world wide web. Google uses business directories to determine the authority and credibility of a business, so it would be best to ensure your company is listed in top directories like Yelp, Local.com, Yellowpages.com, and more.
Moreover, improving your visibility in these sites delivers useful backlinks to your business site, prompting Google that your business is a legitimate entity in your niche or industry.
For SEO assistance from specialists, call HomeAnother and get a free quote. Our digital marketing expertise is at your disposal.